In a story line inspired by films like The Fast and the Furious, Street Racing Syndicate has players making a name for themselves in the highstakes world of underground street racing. Players begin by creating a character and then gaining notoriety by entering and winning races. Vehicles can be upgraded along the way, from suspension and tires to turbo and nitrous oxide. Players can also customize the exterior of their car by selecting different paint schemes and detail work. In addition to racing for money, players can opt to race for their rival's most prized possession: either his pink slip or his date.